Buzzwords and often associated with New Work
Purpose & Vision in the context of New Work
Beyond Profit Maximization: Creating Meaningful Impact for Employees and Customers
Success in transformation = Purpose & Vision + Clarity
Definition and demarcation
PurposeWhy do we exist? Purpose describes the meaning of a company. Focuses on why the company exists
VisionWhere do we want to go in the future? Describes an ideal state of the company in the future with a focus on profitability.
MissionHow do we get to our destination? A mission answers how an organization will achieve its goals and focuses on business activities, products and services with the customer in mind.
The biggest benefits
What Purpose and Vision can also mean to you
Attractive employers for talentsCompanies that live and breathe New Work are much more attractive to innovative, future-oriented employees. Finding and retaining these employees is becoming increasingly important, but also more and more of a major challenge.
Lower fluctuationBy giving employees more influence and greater freedom, you promote personal development, personal responsibility and minimize fluctuation.
Higher productivityYou increase productivity and innovation by reducing bureaucracy and hierarchies and introducing agile ways of working.
Your advantages when working with us
Our vision is: Stress-free transformation through clarity and TrueSelf™. We have accompanied departments as well as individuals in finding their Purpose and Vision. In doing so, we draw on proven models and processes - and our own experience.
Our strengths are your advantages:
- Co-creative process and participation for sustainable development and implementation of corporate mission statements as well as sub-areas (Purpose, vision, values)
- Creative, experiential methods for teams and departments to develop a vision
- Mobilizing and integrated activation campaigns with feedback loops
- Experienced in working in virtual and hybrid setting
- Own experiences as leaders and entrepreneurs
Global warming, digitalization, the Corona crisis and the diversity and gender debate are making the call for a rethink louder and louder. Our one-sided understanding of economic growth is causing ever greater social and ecological problems. Not only employees, but also customers are increasingly questioning corporate actions. In the face of global competition, corporate Purpose becomes the most important differentiating factor for corporate strategy, employee motivation and employer branding.
In this paradigm shift, the topic of Purpose gains relevance: companies need to communicate their overarching social Purpose in order to gain market share. A clear Purpose is essential for a modern, authentic and humane work culture. When looking for a job, the new generations in the labor market clearly give priority to companies that contribute to society. Their values have changed fundamentally, and they look for a job where they can have fun, find meaning, and identify with companies. Speed and increasing complexity are fundamentally changing decision-making processes and the role of hierarchy, and therefore a culture of error, trust and integration is needed. A clear Purpose ensures that people do not work in silos, rather that aligned goals are shared across the organization.
Survey results from YouGoveine (2021) show that a significant proportion of companies consider the topic relevant and see the greatest benefits of a clearly formulated corporate Purpose in shaping relationships with employees, stakeholders and customers, as well as increasing employee retention.
Beyond that, however, organizations lack clarity on how Purpose can work in their company. One thing is clear: the topic of corporate business is a game changer for the future. Corporate culture cannot be changed outright - but by working on the right elements, you can build a strong and authentic one.